![]() Optimize for each type of a featured snippet formatĪs was mentioned earlier, featured snippets usually return in a format of either a table, a list, or a paragraph.Īround 82% of featured snippets turn out to be paragraphs. In the paragraphs that follow, you can provide some examples to illustrate your points. Then, you give details, arguments, and support those with data. Meyers of Moz believes this is the right format to use if you want Google to pick your post for a featured snippet.įirst, you provide the answer to the searcher’s question in a clear and concise manner. This structure of a post has been used by journalists for ages. These are just some of the tips to get the top ranking. Keep your content up-to-date, build quality backlinks, optimize for mobile search, and increase site loading speed. So, work on your on-page SEO and strive to provide a good user experience. While you have a good chance of getting a featured snippet being in the top 5, the above mentioned Ahrefs study shows that 30.9% of featured snippets are #1 results. Now that you have picked a keyword you’d like to rank #0 for, it’s time to think how you’re going to optimize your content. How to Optimize Your Content for a Featured Snippet? You might end up in the first-ever featured snippet for that query. So just go ahead and create a piece of content that could answer the user’s question accurately. What happens if you come across a search query that doesn’t have a featured snippet but you feel like it’s asking for one? This just means that Google hasn’t found a suitable information block for it yet. It’s almost always there, in the Google search results page, full of ready-to-use ideas. Secondly, if it’s too time-consuming for you to check each query manually, tools like Ahrefs’ Keyword Explorer can help you find the keywords that return featured snippets: If there is one, you can start thinking about how to improve your post to provide a better answer, and how to structure it the right way. How to Find Featured Snippet Opportunitiesįirst, you can type a query that might benefit you in Google search and see if a featured snippet pops up. Thus, you can become a go-to resource for that user. When a user sees your featured snippet, they automatically think that if Google has chosen your answer, you can be trusted, and your site provides clear and concise information. You become a credible expert in the eyes of the searcher. So why not prepare for the nearest future? 3. And by 2020 around 50% of all online searches will be voice searches. The number of voice searches is growing.Īnother reason to aim for #0 position is that featured snippets were specifically designed for voice and on-the-go searches. While the #4 site might, in fact, be much weaker in terms of SEO. Why would Google choose, for example, a #4 result over the top one? Arguably, this happens when a #4 result is better structured and has a table, a list, or a paragraph that clearly answers the searcher’s question. Moreover, that same study has shown that if you rank in the top 5 of the search results, you have high chances of getting a featured snippet. That’s most likely the situation illustrated above, where NN Group is stealing the thunder from WordStream. If there is one, your number of clicks will go down to 19.6%, and 8.6% will go to the featured snippet. It turns out, Google can pull the information from the site that’s #1 (right under the featured snippet), as well as from a totally different one.Īccording to the Ahrefs’ study of 2 million featured snippets, if there are no featured snippets, and your site is ranking #1, you will get 26% of clicks. ![]() You don’t necessarily have to rank #1 to get a featured snippet. There are a few good reasons why you might consider aiming for the #0 position. Why Is It Important to Get a Featured Snippet? In this blog post, you will learn why you don’t have to rank #1 in Google to get a featured snippet, how to find featured snippet opportunities and how to optimize your content for each type of featured snippet. So if you’re looking to increase the visibility of your website and the amount of traffic you get, it’s best to know what this Google’s creation is all about. ![]() This #0 Google search result that’s located between the ads and the #1 result is a paragraph, a list, or a table that answers the searcher’s question accurately and concisely. In her spare time, she likes running and hiking.įeatured snippets have been around since 2014, and it seems like they are here to stay. She is always on the lookout for new content formats and striving to deliver the best texts possible. ![]() Jainine MacStupson is a content creator for Fresh Essays. ![]()
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